MARKETING OF BODY IMPLANTS Essay Example | Topics and Well Written Essays - 1500 words

MARKETING OF BODY IMPLANTS - Essay Example At other times, the process starts with the producer introducing a product or a service to the consumer for which the need for the consumer to have the product or service is conveyed by the producer or a marketer. In either case, it is important the product or service being brought unto the market will meet the needs and expectations of the consumer or buyer (Porter, 1996). Where there are several competitors trading the same product or service, the need for there to be marketing strategies become very relevant and important because these strategies help in the creation of competitive advantage, which eventually becomes a tool for setting more sales (Baines, Fill and Page, 2011). In the present situation where the entrepreneur wants to introduce magnetic implants to a segmented group of people using a series of marketing options, it is important that all options presented be critically analysed in terms of how feasible and competitive they are in relation to the existing market and t he market segmentation in question. The approach of the essay shall therefore be to analyse the options one after the other according to key marketing themes. Definition of Product Product is one of the 4 marketing mix or 4ps in marketing. This means that an understanding of the product that a person aims to introduce to the market is always important in determining the rate of success that will be experienced on the market. The reason an understanding of the product is important is that in marketing, it is actually the product that the marketer goes to introduce to the buyer and so it is important that the marketer has a comprehensive understanding and definition of the product he introduces. For the entrepreneur to be success with the magnetic implants he aims to introduce to the market, there are very key questions that must be asked and important conditions that must be fulfilled. One of the key questions concerns the needs that the product is going to serve to the consumer or buyer (Bode et al, 2011). Commonly, the buyer would want to be convinced that the product can serve a specific need or want before making purchase. With growing concerns of a sixth se nse, the magnetic implant may come in just at the right time to provide this conceptual sixth sense (Levitt, 2000). The magnetic implant may therefore serve the need of developing a sixth sense around an object that gives off electromagnetic waves (Neporent, 2013). Marketing Environment The current case, not much seems to have been considered in terms of the marketing environment in which the product that is to be introduced is going to be introduced. However, an understanding of the marketing environment is very important in the determination of strategies and approaches that can best serve the interest of the product sales (Hillman, Withers and Collins, 2006). Generally, the marketing environment may be identified as a set of factors and forces that generally affect the entrepreneur’s ability to create and maintain successful trade and business relationship with customers (Levitt, 2000). There may generally be three levels of marketing environment but the one that could rea dily affect the entrepreneur in the present situation is the micro market environment, which deals with forces and factors that are very close to the organisation and affects ability to serve customers well. The reason

Macy Brand Essay Example for Free

Macy Brand Essay 1. Macy’s is one of very few brands in the retail business that can credibly be called an icon, and the flagship store in New York and the Macy’s Thanksgiving Day Parade are considered a commercial and cultural legacies. Since some years ago Macy’s Inc. has undertaken an extensive effort to transform Macy’s from a regional to a national brand, redefining itself. Macy’s national branding strategy is offering a more localized, personalized retail customer experience. My Macy’s is a sweeping initiative designed to embed a customer-centric orientation into every aspect of the company’s operations, and it reflects the way Macy’s wants its customers to view their personalized relationship with the company every time they interact with the brand. Macy’s believes that the aim is consistency and the key is data. To implement the kind of customer-centricity envisioned a customer data strategy was a prerequisite. So was needed to consolidate the various data repositories that had accumulated from predecessor companies, and for realizing the foundational importance of this work on a long-term macys.com need to turn to IBM to provide guidance and tools. To finish the virtually transformation macys.com worked to put in place the architectural elements needed for a 360 degree view of its customers to support a strategy of multichannel integration. 2. Considering this IT implementation Macy’s is able to know customer’s preferences and create dynamically customizes recommendations or personalized promotions and these information established a deeper level of engagement between the customers and the brand, the customer loyalty, wallet share and the sales will increase. This implementation improved the decision making and optimized the distribution center. All these benefits had make Macys’ a much more customer-centric company. 3. A data strategy was a pre-requisite towards Macy’s multichannel model to Macys’ be able to become more customer-centric. This mean, it was needed to capture customer data to enable Macys’ to interact on a more personal level with its customers. So all the previous customer’s data and a 360-degree view of the customer will personalize and enrich the customer experience in the company. To get all the information from previous data and from the 360-degree view of the customer, Macys’ turned to IBM and they provide IBMÂ  InfoSphere Information Server platform and IBM InfoSphere DataStage to integrate the multiple sources of customer data, they also provide IBM InfoSphere QualityStage to ensure that all data can be trusted and finally they provide IBM InfoSphere Warehouse Enterprise Edition to macys.com be capable to get data warehouse framework for real-time analytics. 4. To understand if this information system is strategic for the company I will do a 5 Forces of Porter analysis. According with the benefits of the IT implementation Macys’ customers will become more loyal at the brand what will minimize the bargaining power of the buyers. Working with IBM made Macys’ able to understand the evolving business needs to take the right decisions on technology and architecture, what make Macys’ more flexible to changes, and that will decrease the threat of substitutes, the bargaining power of suppliers and the threat of new entrance. With all the powerless 4 forces will influence rivalry decreasing it. To conclude, all the 5 forces have no influence on Macys’ strategy what means that this information system is strategic for the company. 5. Â  To transform Macys’ from regional to a national brand and become a more customer-centric company was need to transform in scope, the physical, logistical and organizational dimensions. According with The Venkatraman model Macys’ has achieve revolutionary levels being at the Business Scope Redefinition Degree Transformation.

Post Modernism To Sociological Understanding Sociology Essay

Post Modernism To Sociological Understanding Sociology Essay Important contributions to sociological thinking about postmodernism emerged from several academics, some of whom considered themselves postmodernists and others who did not. This essay will discuss the origins of postmodernism and its views and focus primarily on the works of Jean-Franà §ois Lyotard, Jean Baudrillard and poststructuralist Michel Foucault. In addition to this, criticisms of their work and their influences within social theory shall be analysed. Postmodernism developed as a reaction to the inadequacies of the eighteenth century Enlightenment movement which held views about scientific positivism, the search for absolute truth, ultimate meaning and the nature of reality using rationality. Postmodernists are anti-essentialist and argue that an absolute scientific truth has been discredited as truths are multiple and always changing. The belief is that people no longer rely on science. In support of this, Fulcher Scott (2003) argue that in 1962, Thomas Kuhn suggested that science creates its facts instead of providing given facts. He argued that scientists collaborated with other researchers who shared particular concepts and methods in common to bring about factual knowledge; Kuhn claims this tells scientists what to find in experiments and help explain observations that do not match their preconceived ideas. This view was developed further by Lyotard, which shall be discussed in more detail (Haralambos Holborn, 2004). It is argued that the postmodern society is associated with pluralism, difference, uncertainty and cultural relativism as there is a vast choice of interpretations of the world surrounding humans. Moreover, individualism reigns and people find it difficult to form a real identity making them anxious and insecure (Jones et al. 2011, Giddens 2006, Bilton et al.2002, Connolly 2013, Boyne Rattansi, 1990). Therefore, postmodernists stress for the need for local knowledge produced out of particular locations (Macionis Plummer, 2nd edn). Jean- Francois Lyotard  (1995) stated I define postmodern as incredulity toward metanarratives. This incredulity is undoubtedly a product of progress in the sciences. This rejection of metanarratives is related to the postmodernist idea that there is no social theory that can provide absolute sociological knowledge. Meta-narratives which are big stories that seek to find the objective truth about society, provided by the likes of Emile Durkheim and Karl Marx who attempt to explain the social world in its entirety have been abandoned, as suggested by Lyotard. This involves scepticism towards the idea of history moving in the direction of progress, freedom and reason (Beyer 1992, Connolly 2013, Ritzer,). Lyotard uses the concept of language- games. He argues that language is problematic as it does not provide a map for reality. With positivism however, language is considered to be a natural outlet to describe observations but postmodernists reject this notion as there are too many meanings for one word which are in constant flux. Lyotard argues that the Enlightenment brought about scientific denotative games whereby scientific statements are scrutinised by other scientists and rational argument is used to establish whether a statement should be accepted or rejected. The belief is that science can help humans to become more self-conscious. However, Lyotard rejects this view and argues that nowadays statements are judged not by whether they are true or not, but whether they are useful and efficient or not (Connolly 2013, Haralambos Holborn, 2004). On the other hand, Giddens (2006) argues that Jean Baudrillard sees society as characterised by simulations and hyper reality. The creation of simulacra attempt to reproduce reality and hype reality is a description of the social world in which simulations and simulacra become real and predominate. Society is dominated by media, technology and information which have created an empty world. Appignanesi et al. (2004) suggest that Baudrillard argues that this has reversed Marxs theory that economic forces shape society. Instead, society is influenced by a constant flux of meaningless signs and images. Meaning is now created by the flow of images such as in TV programmes, pop music and so forth. Individuals now respond to media images rather than to real people or places. These provide impermanent multiples of reality to consume (Haralambos Holborn, 2004, Kirby 2000, Agger, 1991 and Giddens 2009). Jones et al. (2011) argue that this breakdown between reality and knowledge is part of peo ples knowledge in the postmodern world as suggested by Baudrillard. He calls this the dissolution of life into TV (cited in Giddens, 2006: 115). In addition he states, TV watches us, TV alienates us, TV manipulates us, and TV informs us (Haralambos Holborn, 2004, p. 976). Baudrillard is pessimistic about the future and does not believe in socialism as suggested by Marx. He views the masses as being gradually more passive. Thus, life is led toward nihilism (Ritzer, 2008). In contrast, Lyotard is optimistic about these new changes. Unfortunately, Baudrillards work has been criticised for being highly abstract and relies upon examples to illustrate arguments (Haralambos Holborn, 2004). Alternatively, associated with post structuralism is Michel Foucault who incorporated a variety of theoretical insights, particularly from Karl Marx and Friedrich Nietzsche. Like Nietzsche, he was particularly interested in the relationship between power and knowledge. Foucault pays particular attention to the techniques that are developed from scientific knowledge and how they are used by various institutions to exert power over people via surveillance, enforcement and discipline. His work is known as Foucaults archaeology where he sets about making sense of the familiar by looking into the past. He sees history moving from one system of domination based on knowledge to another. He suggests that there is no history but a multiple, overlapping and interactive series of legitimate vs. excluded histories. One example he suggests is that there are increases in the ability of the sane and their agents such as psychologists to oppress and repress the mad, who initially used to be viewed t o possess a gift (Ritzer 2008, Marsh et al. 2009, Giddens, 2006, Macionis Plummer 2002, Jones et al. 2011, Appignanesi et al. 2004). This means that what counts as true, morally right is relative to a particular time, place and power struggle; truth changes according to whoever is powerful enough to define it (Jones et al. 2011). Foucault developed the concept of discourse by drawing upon the work of Claude Levi-Strauss who argued that language originates in the unconscious human mind. Furthermore, culture is also the creation of the same unconscious thought processes. Culture is therefore like language. Thus there is nothing in social life that is a result of the creation of the imaginative mind. Human beings are not the authors of their life stories as these are written for them in language and in culture which exist independently of individuals. Therefore social reality is defined by structural influences as a system of language external to the actor. This link between thought, language, knowledge and action Foucault summarizes with the phrase discursive practises (Jones et al, 2011). Fulcher and Scott (2003) argue that Foucault and Lyotards works are often linked as they both reject the idea that there are constraining structures in social life and recognise fragmentation and diversity in cultural and social life. Foucaults writings have been influential in furthering research into power and knowledge across the social sciences (Ritzer, 2008). His approach to analysing the relationship between truths, meaning and power has shaped the theoretical and research agendas of the social sciences Jones et al. (2011) (p. 128). Moreover, Agger argued that Foucault has made direct empirical contributions to social sciences where he has studied the discourse/practices of prisons (1977) and sexuality (1978). This research supports his argument. Overall, postmodernism is criticized for being untestable, superficial, fragmented, relativistic, abstract and lacking depth. A consequence of this is that people are unable to make sense of an increasingly complex society. In addition to this, Giddens (1990 cited in Bilton et al. (2002) argues that the postmodernist account of contemporary society is contradictory because Lyotard and Baudrillards arguments are based on uncertainty. Furthermore, Giddens criticises postmodernist approaches for rejecting the notion that humans are creative agents with an active part in shaping their social worlds. The view that an absolute break with past has occurred, as suggested by Baudrillard, has been solidly rejected by most sociologists, as he was unable to identify the point of separation between modernity and postmodernity or provide a clear account of the move into postmodern society. This inadequacy may have led sceptical sociologists like Giddens (1991) and Beck (1999) to go for terms such as late modernity to describe the social changes representative of contemporary society. Other criticisms by Greg Philo and David Miller suggest postmodernisms inability to account for social causation and the implication of factors such as the economy. Instead, the focus was only on surface portrayals of social change and missing the impact of deep social structures and growing inequalities which should not be ignored within sociology. Moreover, Philo and Miller argue that Baudrillard is said to pretend as though media images have no connection with reality at all. In their research, they found that media audiences are well aware of the difference between reality and TV images. Philo and Miller abandon the postmodern impression that people are free to consume, do as they wish and recreate identities as they please. They believe that people are still very much inhibited and shaped by structures such as the capitalist economy. Postmodernists ignore that culture is shaped by the capit alist economy (Haralambos Holborn, 2004). Another criticism is brought forward by Jà ¼rgen Habermas who rejects the arguments of postmodernism notion that it is impossible to understand the social world rationally (Kirby, 2000). Nevertheless, the biggest contribution of postmodernism may lie in its methodological approach in denying both the search for absolute truths and an emphasis on finding the foundations of social occurrences. Instead, the postmodern approach suggests that the influence of authority and power need to be analysed in social theory, with the intention of concentrating on the uncovered social conditions of marginalised groups of society (Ritzer, 1997). Additionally, Agger argues that postmodern approaches have been effective critiques of positivism, interrogating taken for granted assumptions about science. However, postmodernism has not produced a concrete version to replace positivist classical theories. In conclusion, Foucault has shown through his studies how knowledge was historically established through his concept of discourses. Baudrillards analysis has been suggested to possibly enhance research in the social sciences on culture and the media (Agger, 1991) and Lyotard has shown how science is just one of the many discourses currently in power to control people.

Animal farm Essay -- Character Analysis, Mr. Jones, Snowball

I. SUBJECT Animal farm is a novel about animals that develop their own society and the abuses of power that result. The story takes place at an imaginary farm in England, Manor Farm. The novel begins as the owner of the farm, Mr. Jones, is falling into a drunken sleep. The animals then gather in the barn where a boar, Old Major, delivers a speech to his fellow animals about a dream he has that one day all animals will be free from the tyranny of man and in perfect comradeship. Two pigs, Napoleon and Snowball plot to drive Mr. Jones off the farm. They along with the other barnyard animals succeed but the bigger conflict is revealed, when Snowball and Napoleon struggle over the power distribution. Over the years, Napoleon and Snowball engage in many disputes regarding the management of a successful farm. Snowball establishes committees to educate the other farm animals while Napoleon takes no interest, he thought training the young should take priority over an adult animal’s education. He secures a group of nine puppies and takes them under his wing. As years went on Napoleon and snowball continued to butt heads. Their most explosive argument occurred over Snowball’s idea to construct a windmill. When the time arose for a vote to approve the windmill’s construction, Napoleon gave a strange whimper and the nine dogs he trained came out of hiding. The ferocious attack dogs chased Snowball off the farm. With Snowball gone, Napoleon attained what he had always desired complete control of Animal Farm. Under Napoleon’s leadership he and the remaining pigs became more and more like humans. At the end of the novel, Napoleon is playing cards with a group of humans in Mr. Jones’ former house. As the common animals gazed through the windo... ... two legs it is referring to a human and in the case of four legs it is referring to an animal. This reification is saying that all animals had rebellion built up within them â€Å"Rebelliousness ran through the country side† (46.) IV GENRE The main genre in Animal Farm is a fable. A fable is â€Å"A brief tale told to point a moral. The characters are frequently animals, but people an inanimate are sometimes central† (Harmon 467 68). In Orwell’s Animal Farm the main characters are animals and the reader learns that when there is one leader with an excessive amount of it will lead to corruption. Animal Farm can also be classified as an Allegory sub genre. An allegory is â€Å"A form of extended METAPHOR in which objects, persons and actions in a NARRATIVE are equated with meanings that lie outside the narrative itself† (14.) In Animal Farm everything symbolizes something.

Mise-En-Scene in Taxi Driver

Taxi Driver is about Travis Bickle, a â€Å"sick† taxi driver who is both a prophet and/or a mad man. We are never allowed to know what the movie itself thinks of him, we are never told to love him or hate him and the movie never states whether he is ethically right or wrong. This movie is not about the answers to the problems of the society. It is just about the questions and unknowns. It is just an interesting journey in the modern society that could make people discuss about Travis hours and hours. Talking with other people, I was amazed how people can think of him in different ways. Some say he is â€Å"sick†, some say he is their â€Å"prophet†. The fast cuts in the editing (when he practices with the guns) make us enter in his state of mind. But also, some long takes force us to analyze and understand what happened (Very high-angle takes that Scorsese calls â€Å"Priest shots† after the massacre. ). The movie switches dynamically between these styles, which leaves the audience an infinite ways of thinking about the Travis. This is beyond doubt not a journey like Odysseus where the hero always moves forward. In Taxi Driver the hero's journey is always around the same circle. He does not meet any new people or experience new situations. Same people turn around him, or maybe he turns around the same people and he repeatedly recognizes similar concepts in them. In a realistic movie the fact that he meets with those people so many times and in so many different places would be a mistake. However, this is not a realistic movie. Palantine who was already around him (thanks to the posters and Betsy) gets into his car (which is highly unlikely to happen); he sees Iris in many different unrelated places (three times); Scorsese appears in the movie twice (the unknown one of these is in the scene where we first see Betsy. He is also watching her in the back. ). Also different people reminds him of similar concepts: Betsy and Iris are both woman who are to be saved from the lives they are stuck in, and he sees many different people who cannot communicate with him. This circle with Travis in its center is also represented in the camera movements: either the camera is traveling around him or it is panning to show the panorama of the New York life through his eyes. Moreover, in two different scenes the camera and Travis make the other 180 degrees of the circle and meet at the same place. These formal elements help us understand and feel how Travis is also encircled and alone in that sick world. The fact that this is not a realistic movie is also proved by some of the elements in the narrative. First of all, Travis is described as someone who never sleeps, and we really never see him sleeping. Secondly, the time gaps between the shots (sometimes a week, or maybe a month: after he first signs up for the job, the next shot is in his apartment, and he describes his daily routine. ) also prove that this is a stylized movie. Lastly, although he is almost illiterate (- Education? – Yes, some, you know, here and there! ), he has a diary and we hear him telling us what he is writing. He sometimes even becomes poetic. All of these are almost implausible for an ordinary taxi driver. As a final point about the realism, I think the appearance of Scorsese himself is to remind us that â€Å"this is just a movie† and that we should not get into the story too much. I think he appears at a very important point, when everything starts to boil and the audience risks to be caught in Travis' delirium too much. Travis' alienation and loneliness is one of the most underlined ideas in the movie. Even when he is with other people he is very seldom shown as having a real communication with them. One very interesting shot is when he first sits in the cafe with his friends. He sits on the other side of the table and they are on the other sides of the frame. They seem like they are very far apart from each other. Also, when Travis talks with other people (except Iris and Betsy) he never looks at them. There are even some shots where we see what he is looking at, which shows his disconnection with those people. Naturally, for a person so disconnected to the society â€Å"exchanges† are very important. It could be an exchange of a gun or a paper or feelings. Scorsese emphasizes these using some unusual high angles, looking at the action from above. It happens four times in the movie: in the taxi office, in the movie theater, in the gun exchange, and most importantly when he first declares his love to Betsy in the campaign headquarters. In the last one, there is only a shot of the desk from above and the camera is panning in a strange way with no obvious reason. However, we know from the two other scenes that this shot underlines the â€Å"real exchange† of feelings between Travis and Betsy. Furthermore, in one of the best shots of the movie, after his useless and empty talk with Wizard the camera just stands and watches his cab going away and fading in the streets while Wizard is looking at him. The scene announces his detachment from the people and the society. As Taxi Driver is not moving forward as a movie, there is no reason for an obvious change in style. The dizziness of the colors and the fact that the background is often out-of-focus in the whole movie reminds us that there is no way to see the society in a sharper way and finding solutions. We are almost lost in it. Very shiny colors, especially reds, blues and greens, form the main palette of the movie. However, there are some slight changes of colors. For example, in the scenes where he continues his relationship with Betsy, a peaceful green dominates the screen. In the scenes leading to the final massacre, red becomes the leading and threatening color. Again, after that, green again becomes the main color as the scenes have a feeling of calm in them. Moreover, the Sport's street is darker than many of the places in the movie suggesting a mystical feeling, which prepares us to the climax that happens there. Other important things I want to note about the mise-en-scene are the costumes and the hairs. Travis often changes the way he is dressed and his hairstyle according to the situation. He becomes a very nice-looking guy when he is going to meet with Iris or Betsy. He wears his nice shirts brushes his hair. When he is going to show his anger or his dark side he either wears his marine or leather coat and leaves his hair as it is or even, at the end, shaves it. These changes show the instability of his personality and the two opposite characters of Travis Bickle, a prophet and a sick guy. When he looks nice, we tend to like him; when he looks crazy, we are afraid. Furthermore, the costumes and the hairstyles help Scorsese call attention to one of the most important parallelisms of the Taxi Driver that I already mentioned. Betsy often wears red clothes as Iris does when they meet with Travis. In addition, they are both blondes. That forces us to understand the parallelism between them; according to Travis they are both to be saved from the lives they are stuck in. The climax of the film is obviously the massacre as it is probably the most intense and shocking scene of the film. It is shot and edited as if it was a dream and we are never sure whether it really happens or whether it is just Travis' imagination. The only thing we know for sure is that it is the explosion of his unexpressed feelings toward the society and the manifestation of his hate against the people. The use of red and some unusual high angles stress the dreamy quality of the scene. Sport's reappearance and Travis' survival despite the shot that just missed his throat are out of our worst nightmares. Again, Scorsese does not expect us to believe in it. He just wants us to meditate in what happened. The following scenes also have the same dreamy mood. The greens dominate the night scenes and an interesting peacefulness is expressed with the very slow panning of camera and the tender voice of Iris' father. Also the fact that Travis got away without going into prison and Betsy's way of looking that shows her admiration for him make the scene seem like a wonderful dream. At the very end, although Travis is again driving the car, his face is lightened very strongly in a way we are not used to in the movie (It was always dark! ). Is he enlightened? Is he a prophet? However, suddenly, something happens and his face seems red in the mirror, but he fixes it. Is he a lunatic? Is he dead or dreaming? You won't find the answer to these questions in this movie.

Nature Versus Nurture Effects on Child Development

Nature Versus Nurture Effects on Child Development Introduction The nature versus nurture controversy can be perceived as the roles played by heredity or inheritance as well as the environment in the development of human beings. The behavior of human beings is thus attributed to genetic predisposition, a phenomenon commonly referred to as the nature theory of human behavior (Keltner, James, Darling, Findley Oliver, 2001).Advertising We will write a custom critical writing sample on â€Å"Nature† Versus â€Å"Nurture†: Effects on Child Development specifically for you for only $16.05 $11/page Learn More The nurture theory attributable to human behavior can be defined as the innate personal experiences which make people behave in a certain way as they have been taught to behave. However, nature and nurture theorems have been the center of focus by many studies which major in the field of human psychology. The following essay will focus on the controversy of â€Å"nature† versus â€Å"nur ture† and how it affects our understanding of child development. Children development Keltner et.al argues that some behaviors are hereditary and thus are inborn while others are attributed to environmental effects (Keltner et.al, 2001). On one hand, the mind of a child can be considered as a blank slate at the beginning of his/her development and is then shaped by the environment around the child. On the other hand, it can be argued that the behavior of a child is inborn and thus hereditary. As such, there is no clear explanation of what really influences a child’s behavior. For instance, academic excellence is sometimes attributed to genetics and the level of education of the child’s parents. However, environmental factors also make a large contribution on the child’s academic success. For instance, a child born of a rich family stands a high chance of receiving quality education compared to on e born of a poor family. Additionally, a child born of intel ligent parents might also perform poorly should he/she be educated in a school with poor quality of education. Although psychologists agree that the two controversies have some influence in the development of a child, many are hesitant to buy the extremes of these arguments. This is due to the fact that there are various other factors that affect children’s development today.Advertising Looking for critical writing on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, the extent to which nature and nurture affect children’s development is thus considered as the point of focus in the debate. Both factors are believed to interact in various different ways thus, none can be said to be the ultimate influence of a child’s behavior (Dehaene-Lambertz, Hertz-Pannier Dubois, 2006). While the genetic composition can be said to influence the behavior of an individual, it does not always compel someo ne to behave in a certain manner. This implies that an individual is solely responsible for his/her choice of behavior as one grows up. Consequently, a child’s behavior cannot be viewed as solely attributable to the genetic composition of the parents and the hereditary characteristics. For instance, identical twins have been observed to develop different behavior aspects when exposed to different environments. As proposed by the nature theory, there should be no observable difference in their behavior as they have the same genetic composition (Dehaene-Lambertz, Hertz-Pannier Dubois, 2006). Therefore, hereditary genes can only have an effect to a child’s behavior only to some extent. Conclusion From the above argument, the behavior of children during their development cannot be narrowed down to either as a result of â€Å"nature† alone or â€Å"nurture† but rather, as a result of the two factors. Therefore, the society should not generalize the behaviors of children and attribute them to their genetic composition or the environment in which they have been brought up. With these considerations in mind, the development of a child can therefore be based on both hereditary characteristics as well as the environmental effects. References Dehaene-Lambertz, G. Hertz-Pannier, L. Dubois, (2006). Nature and nurture in language acquisition: Anatomical and functional brain-imaging studies in infants. Trends in Neurosciences, 29(7), 367-363. Keltner, N. L., James, C. A., Darling, R. J., Findley, L. S., Oliver, K. (2001). Nature vs. Nurture: Two Brothers With Schizophrenia. Perspectives In Psychiatric Care, 37(3), 88-94. Marotz, L.R., Allen, K.E. (2013). Developmental Profiles: Pre-Birth through adolescence (7th ed.). Belmont, CA: Wadsworth, Cengage Learning.Advertising We will write a custom critical writing sample on â€Å"Nature† Versus â€Å"Nurture†: Effects on Child Development specifically for you for only $16.05 $11/page Learn More