Sunday, August 23, 2020
Friday, August 21, 2020
FDT reaction multi week 3 - Essay Example AmexicaÃ¢â¬â¢s area has made it simpler for abuse of maquiladora representatives and the comparing bordertown economies by the partnership production lines with association free, and modest work. Amexica is narco center points that are defaced by rebellion therefore making it to harbor indications of worldwide private enterprise (Rosenbaum and Friedman, 2007). On the other hand, Amexica topography and the nearness of the unlawful opiates exchange have help in rising the standard of life and the components of the delicate culture, for example, music, garments, and gems couple with buyer things, for example, extravagant trucks, lavish homes. Amexica topography is vital for groups and medication cartels. Packs regularly snatch residents of United States in this way making dread among the individuals. This hugely hampers advancement of the zone. In addition, medicate cartels sometimes recruit Mexican Mafia, Texas Syndicate, and MS-13 as their own implementers and flexibly of opiates to the road (Rosenbaum and Friedman, 2007). This makes the area to be incredibly unreliable for speculation accordingly frustrating its whole
Monday, July 13, 2020
6 Books about Books from India I was 12 when I read Cornelia Funkeâs Inkheart, and fell in deep, deep love with books about books. I cried my eyes out when Elinors library is destroyed, and daydreamed about bringing fictional characters to life for weeks on end. âBooks about booksâ slowly changed to âmetafictionâ for me, as I devoured the Vonneguts and Calvinos, the Nobokovs and Rushdies, purely for the love of all that is meta. Once I started looking out for it, I found metafiction everywhere, and realized that its more prevalent in books by authors whose second language is English. Indian writing in English deals with a strange paradox, linguistically speaking. An Indian author who writes in English is essentially trying to talk about a nation which speaks in 1,600 different languages and dialects, but has chosen to write in what critics love to call the colonial tongue. In their attempts to overcome this paradox, a great number of novels, poems, stories, and essays that emerge from India are metafictional in a variety of ways. They talk about narratives, language, books, the act of reading, and the space that the English language occupies and the status that it has come to represent in India. What this essentially means is that Indian fiction is delightfully overflowing with stories about stories, and I am 100% here for that. Hereâs a list of my favourite works of Indian metafictional literature for meta-lovers to add to their TBR piles: Salman Rushdie is obviously the first name that comes to mind (and justly so) when you think about self-consciousness in Indian fiction. Even though Midnightâs Children is considered his magnum opus, I would recommend Haroun and the Sea of Stories to the meta-lover. A book Rushdie wrote for his son, its a charming fantasy childrens novel about storytelling. Ruskin Bonds Love Among the Bookshelves, an anthology of short pieces about the books he loved and grew up with, and the role reading played in his childhood. Pankaj Mishras The Romantics is set in the holy city of Benaras, India, and features a young man, Samar, who is disenchanted with the world. He seeks to lose himself in books whose titles represent the Western culture from end to end, but the city forces him to retrospect on the reality that surrounds him instead. Nilanjana Roys The Girl Who Ate Books is another anthology of both fiction and non-fiction pieces about the lives of Indian authors and critics outlining their experiences of reading, and what books have meant to them. Her list includes Arundhati Roy, V. S. Naipaul, Rohinton Mistry, Khushwant Singh, Vikram Seth, and Kiran Desai. It really is your all-in-one introduction to the greats of Indian literature. Raja Raos The Cat and Shakespeare doesnt directly talk about books, but is a satirical social commentary on Indians who read literature written in English and attempt to coat their speech with what they consider is the purest, most sacred version of English. Jhumpa Lahiris The Namesake has protagonist who was named for his fathers love of Nikolai Gogols works. The story, about an Indian family trying to settle down in the US, is a very poignant rendering of how the immigrant experience is tied to a knowledge and appreciation of literature in English.
Thursday, May 21, 2020
E-cigarettes are beneficial for smokers and they can be used as alternatives for people who donÃ¢â¬â¢t want to quit smoking. Smokers can have same pleasure with less harm. Pearson, J. L., Richardson, A., Niaura, R. S., Vallone, D. M., Abrams, D. B. (2012). E-Cigarette Awareness, Use, and Harm Perceptions in US Adults. American Journal Of Public Health, 102(9), 1758-1766 9p. doi:10.2105/AJPH.2011.300526 PhDs Pearson, J. L., Richardson, A., Niaura, R. S., Vallone, D. M., and Abrams, D. B wrote a journal article on American Journal of Public Health in 2012 and conducted an online survey to find out the awareness of e-cigarettes among people. The result is that most people have heard of e-cigarettes, which are used by millions of smokers. They think e-cigarettes are less harmful than normal cigarettes, but they consume more e-cigarettes with that interpretation. I can use the source to prove that most people are aware of e-cigarettes and young adults are more likely to smoke e-cigarettes. Even though e-cigarettes have less toxic contaminants, they are still harmful to humansÃ¢â¬â¢ health. E-cigarettes are better than tobaccos; however, they can still harm oneÃ¢â¬â¢s health if he or she consumes e-cigarettes too much. The Rise of E-Cigarettes: Harmful or Harm-Reducing?. (2015). RT: The Journal for Respiratory Care Practitioners, 28(6), 16-19 4p. The article written on The Journal for Respiratory Care Practitioners in 2015 introduces that e-cigarettes become more and more popular amongShow MoreRelatedE Cigarettes And The Electronic Cigarette931 Words Ã |Ã 4 Pagesthe electronic cigarette: a product designed to release aerosol by heating a liquid cartridge containing propylene glycol, glycerol, flavoring additives, and/or nicotine (Grana et al. 6). E-cigarettes use a plastic tube and an electronic heating element to stimulate a liquid cartridge. A nicotine-containing vapor, with few harmful elements, is released from the cartridge and inhaled by the user. (Franck et al. 2). In 2012, a European Commission study on awareness of e-cigarettes concluded that two-thirdsRead MoreThe Legal Considerations For E Cigarettes1638 Words Ã |Ã 7 Pagesfrom deaths related to cigarette smoking. This costs the public over $300 billion. Have you ever wondered about alternatives to this habit? Have you ever wondered Ã¢â¬Å"what exactly is an e-cigarette?Ã¢â¬ Where did they originate? Does it pose a threat to health? Yes, we know that it is an alternative to cigarette smoking, but what is the big rave about this small device that has the center of attention for smokers? Today we will expand on the history and the science of e-cigarettes, and understand if thereRead MoreEssay On E-Cigs741 Words Ã |Ã 3 Pagesside effects of e-cigs, especially to the young people. According to this report, the young people, below 25 years, are the most affected by the harmful effects of e-cigs. According to the report, there has been a large increase in young people who had tried or u se e-cigarettes. The report argued that at least a quarter of the students from grade 6 through to grade 12 had tried e-cigarettes. Also, a third of young adults had tried these products. Impacts of the Surgeon General E-cigs Report TheRead MoreSmoking On College Campuses Should Be Banned1675 Words Ã |Ã 7 PagesSmoking, as one knows it, has become a stress-reliever worldwide. One will find a smoker pulling out a cigarette and lighting it up around every corner. Smoking has especially become a growing problem in college campuses. When a college student enters the college campus, they do not only enter a new campus, a new life is also entered. In this new experience, one will find themselves exploring new things. The power of the eye is remarkable in todayÃ¢â¬â¢s society. When someone has a friend that is doingRead MoreShould Tobacco Cigarettes Be Harmful?1018 Words Ã |Ã 5 Pagesis widely accepted that tobacco cigarettes are linked to cancer and lung disease, which is often a reason why people decide to quit. Due to the addictive nature of nicotine, a component of cigarettes, people have developed products in hopes of combatting this dangerous addiction. Nicotine replacement products come in different form s, such as gum, patches, and electronic cigarettes. While these creations are believed to aid in gaining back independence from cigarette addiction, there is some doubtRead MoreThe Act Of Inhaling Vapor ( Or Vaping )993 Words Ã |Ã 4 Pagesincreased knowledge of how it harms the body. Tobacco once ruled the world; now in the digital age a new way to inhale smoke has come into being. Electronic Cigarettes, or e-cigs as they are more commonly known, have become very popular in recent years. The act of inhaling vapor (or vaping) has become a social norm; much like smoking a cigarette was just a few years ago. But with an increase in public usage the FDA must make a decision. In an OP-ED written by Sally L. Satel, M.D for the New YorkRead MoreElectronic Cigarettes881 Words Ã |Ã 4 PagesElectronic Cigarettes; The New, Legal Way to Pollute the Body Over the last 10 years, a new craze has taken effect over the world. Electronic cigarettes or E-Cigs, have become popular among all generations. The question for the reader is simple. Is this alternative form of nicotine dependence healthy, or is society setting itself up for a big health shock in the upcoming years? Ã¢â¬Å"Many anti-smoking advocates have argued that electronic cigarettes donÃ¢â¬â¢t help smokers quit butRead MoreElectronic Cigarettes And Cigarette Smoking774 Words Ã |Ã 4 PagesTobacco cigarette smoking includes various physical associations such as hand and mouth motions, suckling, and taking cigarette breaks (Oh Kacker, 2014). According to Patrounova, 2015, in comparison to other forms of nicotine replacement therapies, Electronic cigarettes satisfy smokersÃ¢â¬â¢ needs to fulfill certain smoking rituals. Electronic cigarettes may be able to quench certain urges and cravings due to its design, which can also assist in fulfilling the habitual dependence of smokers (PatrounovaRead MoreUsing Vaporizing Pens Are Becoming A Very Popular Trend Essay1330 Words Ã |Ã 6 Pagesstill awaiting FDA approval, the electronic cigarette, or e-cigarette, is growing popularity among those attempting to quit smoking. Young people are using vaporizing pens as a Ã¢â¬Å"safe al ternativeÃ¢â¬ to smoking. This issue needs to be addressed. Vaping is a lot more convenient than smoking traditional cigarettes. At a push of a button nicotine is being released. There also arenÃ¢â¬â¢t any laws or regulations on vapor pens like there are for traditional cigarettes. Vape pens also arenÃ¢â¬â¢t being used for justRead MoreThe Addiction Of Tobacco, Nicotine, And Smoking1492 Words Ã |Ã 6 Pagesquestion what was going on and what was causing these negative reactions in the body. Soon enough, the healthy and Ã¢â¬Å"coolÃ¢â¬ cigarettes that everyone was smoking became the face of lung cancer, cardiovascular disease, birth defects, and many other deadly bodily reactions. In the early 2000Ã¢â¬â¢s electronic cigarettes (ECs) were developed by a Chinese pharmacist that hoped to allow smokers to maintain their nicotine addiction, but limit or end the harmful and detrimental effects of tobacco on the body, due
Wednesday, May 6, 2020
Technology has the ability to not only influence the way individuals conduct their lives, but also the way society functions as a whole system. This essay will explore the impact of the washing machine on society, and how the technology changed the lives of Women. By focussing on how society functioned prior to and after the mainstream introduction of the washing machine, it is possible to draw some conclusions on the effect of the technology. Societal change is complex and there are other, less visible, effects of the technology which are important to explore. As the impact of the technology was most prominent in first world, western cultures the essay will focus on the impact on those societies. In 2010 the Irish Times asked a feminism round table which invention changed their lives the most (Fintan, 2012). Mamo Mcdonald, born in 1929, replied Ã¢â¬Å"The washing machineÃ¢â¬ . Prior to the introduction of the washing machine, washing was a laborious chore which took significant time to setup and complete (Greenwood, Seshadri, Yorukoglu, 2005). It was normal for all the weeks washing to be saved for one day, usually Monday, as a result of the time needed, impacting other chores. Rasmussen (1994, p. 8) quotes Rhoda Bickers recollection of her childhood in Taihape Ã¢â¬Å"I hated Mondays! That was washing day. After school, I had to come home and do the dishes because Mum had been washing clothes all day long.Ã¢â¬ Rhoda also recalls (Rasmussen, 1994, p. 1) Ã¢â¬Å"If one of my brothers wanted a shirtShow MoreRelatedThe Washing Machine934 Words Ã |Ã 4 PagesWashing Machine- The Helping Hands Laundering clothes manually involves the process of scrubbing and rinsing dry dirty clothes and other textiles. The entire process can be extremely tiring and time consuming. It can also lead to severe backaches for the washers. The electric washing machine has been a boon for housewives and house keepers as they have saved them not only a lot of time and effort from these this cumbersome chore but also contributed to their better health. The main parts ofRead MoreEssay about The Global Water Shortage1260 Words Ã |Ã 6 Pages Although to stop the water shortage problems is difficult and costly, and takes a lot of time, the effective solutions to avoid future crisis in China are needed, such as recycling water, the south-north transferring and building a water-saving society, because those solutions will save peopleÃ¢â¬â¢s lives, the environment and sustain economic development. The ChinaÃ¢â¬â¢s most important and serious problem is water shortage and this problem will not stop if solutions are not found quickly. SoRead MoreMarket Segmentation of Toshiba1353 Words Ã |Ã 6 Pagesvariables for ToshibaÃ¢â¬â¢s market segmentation. Although ToshibaÃ¢â¬â¢s product line is suitable for both men and women, it is the male side that makes up the majority portion of consumers. Men have a technological world view that grew up along with industrial society (Brenston, 2007). Hence it was no surprise that Toshiba had that in mind and made its product renowned for elegance and class, which is an essential element in middle-high working class. By looking at the new Toshiba satellite television commercialRead MoreThe Internet Of Things?1105 Words Ã |Ã 5 PagesThe Internet of Things The Internet has become one of the most powerful creations in modern day history. Over the past decade the Internet has continued to have a major impact on our society. It has allowed us to communicate and share information effectively and immediately. The availability of the Internet has rapidly increased and almost every device has Wi-Fi capabilities. As technology advances, the term to Ã¢â¬Å"be connectedÃ¢â¬ is no longer only associated with computers, tablets and smartphonesRead MoreTma02 Outline Who Are the Winners and Losers in a Consumer Society1284 Words Ã |Ã 6 PagesThe aim of this essay is to explore who the winners and losers are in a consumer society by looking at how status is affected by choices as a consequence of economic position. The essay also examines how major stakeholders, such as supermarkets and suppliers, impact that judgement and the global environmental consequences. VeblenÃ¢â¬â¢s concept of conspicuous consumption (Veblen, 1899) began to outline how the leisure classes demonstrated status through possessions. However, with increasing affluenceRead MoreBoston Consulting Group Matrix of Procter GambleÃ¢â¬â¢s Tide Detergent794 Words Ã |Ã 4 Pagesof new types of cloth washing machines (e.g., high efficiency (HE) units) and materials used in the manufacturing of clothing. Therefore, Tide will continue to remain at the maturity stage with continued investment. Market Share for Tide The average American, before the introduction of liquid detergent, owned less then ten outfits due to the difficulty in hand washing. Tide is about cleaning clothes with less hassle and helping them last longer without a negative impact to the environment. Read MoreThe History of Chemistry and Its Influene on Technology Essay982 Words Ã |Ã 4 Pagesso important in society is chemistry. Chemistry has changed a lot of ways how humans lived on earth, it has helped people understand the biology of life. one thing that has been so influencing and effective to life and chemistry is the periodic table. The periodic table was found in 1871 by Dimitri Mendeleev, this is the most important thing to science. Chemistry has tied a lot to technology in society. Technology is the making, modification, usage, and knowledge of tools, machines, techniques, craftRead MoreComputer Science And Its Impact On The World1200 Words Ã |Ã 5 Pagesuse computer science products in everything we do from just turning on the washing machine, cell phones, televisions or just driving. With all that computer scientist know today, there are still claims that its just the tip of the iceberg. However, the importance of computer scientist today is undeniable, whether it is in animation, industries, advertising of predicting the weather; they have made their mark in the society. To illustrate the rate computer science is improving by, in less than 10Read MoreBusinesses Must Take A Sustainable Growth And Value Creation That Meets A Triple Bottom Line1679 Words Ã |Ã 7 Pagesby urban growth, at the same time environmental concerns have never been more pressing or more relevant. Companies and governments will be faced with tough decisions, as growth or profits are often linked to trade-offs in environmental and social impact or safety. China, its people and leaders, are committed to finding an answer. In 2015, China generated almost 15 percent of the worldÃ¢â¬â¢s GDP, while taking nearly 25% of the worldÃ¢â¬â¢s total energy consumption. As part of its 13th Five-Year Plan, ChinaRead MoreContribution of Engineers in Society1175 Words Ã |Ã 5 PagesQuestion 5: In this technological age, the power of the engineers in shaping the society and environment in all pervading and can profoundly affect the lives of many members of the society. Enumerate, from your personal experience, how largely positive impacts have accrued from the contributions of engineers. Answer: Introduction In the eyes of public, an engineer is a professional man who is of sufficient training, expertise, and integrity as to be able to act with independence and impartiality
. Abercrombie and Fitch Researched: a. Brands Corporate Image Abercrombie Fitch Ã¢â¬â Rooted in East Coast traditions and Ivy League heritage, Abercrombie Fitch is the essence of privilege and casual luxury. We will write a custom essay sample on Abercrombie and Fitch Ã¢â¬â Essay or any similar topic only for you Order Now The Adirondacks supply a clean and rugged inspiration to this youthful All-American lifestyle. A combination of classic and sexy creates a charged atmosphere that is confident and just a bit provocative. Idolized and respected, Abercrombie Fitch is timeless and always cool. Hollister Ã¢â¬â Hollister is the fantasy of Southern California. It is the feeling of chilling on the beach with your friends. Young, spirited, and with a sense of humor, Hollister never takes itself too seriously. The laidback lifestyle and wholesome image combine to give Hollister an energy thatÃ¢â¬â¢s effortlessly cool. Hollister brings Southern California to the world. Gilly Hicks. Gilly Hicks is the cheeky cousin of Abercrombie Fitch. Inspired by the free spirit of Sydney, Australia, Gilly Hicks makes cute Push Ã¢â¬ËEm Up bras and Down Undies for the young, naturally beautiful and always confident girl; flirty and carefree, with a little tomboy sexiness. Gilly Hicks is the All-American brand with a Sydney sensibility. a. Sales On the next page is a Chart that has sates Abercrombie and Fitch sales for fiscal years 2007-2011: Abercrombie and Fitch has stated the objective of increasing their operating margin back to historical levels of around 15% by Fiscal 2012. They created a roadmap that outlines the factors they need to be aware of in order to achieve this goal. 1. )Originally intended to increase gross margin to 67% by 2012; due to sourcing costs they no longer believe this to be possible. By increasing the ticket price on items and hoping that international growth continues, they hope to offset the costs. Though they worry that the increase in price may affect sales, they do not intend to sacrifice quality to achieve their gross margin goal. 2. )Improve average domestic store quality by increasing store sales growth and closing underperforming stores. They expect at least 7% increase in sales store growth for 2011 and 2012. They expect to close 50 stores at the end of 2011. 3. )Achieve significantly profitable international growth by opening up to 40 international mall-based Hollister stores, including the first stores in mainland China Hong Kong. 4. Sustain strong growth rates in direct-to-consumer business from multiple investments they are making in the business and from their growing international presence. 5. ) Improve the productivity of the Gilly Hicks brand by expanding the store count for the brand and having a path to profitability. 6. )Maintain tight control over expenses and seeking greater efficiencies, an example of which is their plan to consolidate is expected to be c ompleted by mid-2012 and is expected to facilitate the sale of the second distribution center and result in reduced operational costs. . )During Fiscal 2011, based on new store opening plans and other capital expenditures, Abercrombie expects total capital expenditures to be approximately $300 million to $350 million, with the upper end of the range being subject to Abercrombie achieving the higher end of its range of potential new store openings. b. Product Mix: Abercrombie and Fitch has a wide variety of products in all of their stores. Some of the items are: apparel, outerwear, fragrance, jewelry, swimwear, and lingerie (AF and Gilly Hicks). They specialize in product categories such as, knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants. The pricing strategy that Abercrombie and Fitch has a rather simple pricing strategy in comparison to many other specialty retailers. By staying ahead of the curve with fashion trends, Abercrombie has granted themselves the ability to price their products at a premium without a drop in demand from consumers. Their goal is to inspire consumers to strive for the Abercrombie Fitch Ã¢â¬Å"lifestyle. Sales Associates are cast as Models to Illustrate the execution of the Abercrombie Lifestyle in stores. There is not a strong focus on selling/service model in stores. They focus more on visual merchandising and associate appearance than in selling structure, and behaviors. c. Target Market: The Target market for Abercrombie and Fitch is 18-22 year old high school/college students. Thy typically have an active lifestyle that involves locations such as the beach, woods, or mo untains. Tbe customer usually has a medium to high income. Gilly Hicks is only for women. Hollister Co. is a chain targeted at boys and girls in high school, based in California. Abercrombie Kids is targeted to boys and girls ages 7-14. The Psychographic Segmentation is a very important part of Abercrombie and FitchÃ¢â¬â¢s marketing as well. The Ã¢â¬Å"feelÃ¢â¬ of the store is something that Abercrombie and Fitch focuses on. It is a fun-loving, care free, sexy, and independent. d. Opportunities and Risks Like every other corporation and company, Abercrombie and Fitch has itÃ¢â¬â¢s opportunities and its risks. One opportunity would be market share leadership, expanding international presence. Also, new store openings would enhance top-line. Lastly, online retail sales have taken off. Social media is also growing and the growth is an opportunity for Abercrombie and Fitch to be more involved in it. A big risk that Abercrombie and Fitch faces and almost all retail companies is economic recession would decrease sales. Also, dependence on third party manufacturers is a big risk. The price of raw materials and commodity prices rising is also a big risk. . Past Campaigns Abercrombie and FitchÃ¢â¬â¢s clothing is racy and casual at the same time, leaving many wondering what exactly phrases, such as Ã¢â¬Å"Flirt like crazy, Wake up sandyÃ¢â¬ , on many of their simple cotton t-shirts are insinuating. AbercrombieÃ¢â¬â¢s marketing campaign rivals, if no surpasses, the sexiness of its clothing line by using photos of barely-clothed young men and women to sell its merchandise. Their advertising bec omes sexier with every year, as more and more models in their advertisements wear less clothing. Every quarter, Abercrombie puts out for sale a magazine called the AF Quarterly, which has over the years become so scandalous that it is now necessary to be 18 years of age in order to purchase . With many pictures of topless girls and young men, it is considered by many to qualify as soft pornography. Employees of Abercrombie are also used as part of their selling strategy. On the sales floor, employees must be wearing an outfit comprised of current Abercrombie and Fitch stock, and itÃ¢â¬â¢s not a coincidence that all employees are thin and naturally good-looking. Despite having what many people might call an offensive marketing and advertising campaign, every weekend, Abercrombie and Fitch stores are filled with kids and young adults waiting for dressing rooms and checkout services in obscenely long lines to purchase even more of their clothing. Long lines and over-crowded stores are a small price to pay for many kids trying to look Ã¢â¬Å"coolÃ¢â¬ by what they see in Abercrombie and Fitch stores and its advertising. C. Proposals for Advertising campaign 2012 How to cite Abercrombie and Fitch Ã¢â¬â Essay, Essay examples
Thursday, April 23, 2020
Mackinder or Mahan Paper In the modern era, geopolitics is very similar to rotational thought, which is why these theorists, in particular Amman, are arguably still applicable to contemporary geopolitics. The ideologies that are held together by Mackenzie and his concept of the Heartland Theory are out-dated and irrelevant to contemporary geopolitics. His idea of a World Island as set geographical position that is highly inflexible, is opposite to what is expected of modern thought. Walters (1975) argued the Heartland Theory was one perspective of the globe, and stated, policy is made in the minds of men; its contours may not concur with a true map of the world. As contours are a minimal factor in Mans school of thought, he has become highly popular regarding sea power. His works on Naval influence is highly relevant to contemporary geopolitics. To cater for an increasingly globalizes world, that is heavily dependent on foreign resources and trade, sea power, and navies essentially, are key to ensure that a sustained level of growth and power is achieved. We will write a custom essay sample on Mackinder or Mahan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mackinder or Mahan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mackinder or Mahan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The United States of America is a clear example of a major power that uses its naval capacity to adhere to Mahayana logic, that reflects his tridents and six principle conditions that are still existent today. Mackenzie and the Heartland Theory was of high relevance in the 19th and 20th century. At that time, Eastern Europe was of a favorable strategic geographic area, lying on the brink of the western and eastern world. It had an abundance of rich resources key to state superiority. However, in the modern era, geographic importance is not as fundamental to a successful nation as Dally and Total (1998:16) quite clearly explain, our conveniently conventional geopolitical imagination, which envisions and maps the world in terms of spatial blocs, territorial presence and fixed identities, is no longer adequate in a world where pace appears to be left behind by pace, where territoriality is under eclipse by dialectically, and where simple settled identities are blurring into networks of complex unsettled hybrid. Mackenzie failed to recognize the importance that lies outside the heartland, which consists of the Riemann and Offshore Islands. To conform to Mackenzie, would be to say that the US is a mere island that is dependent on situations and outcomes that occur in Eastern Europe. In fact, it is the opposite scenario if applied contemporaries. Nicholas Sparkman, a strategies, argued against Mackenzie, by stating that the Americas have the resources and power in which to prevent states inside the heartland from achieving the traditionally adhered, world dominant status. Dally and Total (1998) elaborate further, arguing that if Mackenzie and the Heartland Theory were still prevalent, the US wouldnt be the super power it is today. They identified the outside inside approach, which redeploys the shape of heartland geopolitics in favor of the Americas. Woolworth (1999) states that since the collapse of the Soviet Union, a unpopular world has been dominated by US power, which generates an additional claim that Mackenzie really is irrelevant in contemporary geopolitics. Despite other elements are equal or even greater to sustain and improve national power, the Mahayana late 19th century logic of sea power, is still existent in contemporary power domination. Mahayana theory consists of two tridents, discussed by James R Holmes (2009). The first of his tridents, logic, governs strategic and geopolitical ideas relating to sea power. There is a tripartite element that consists commercially in the sense of obtaining wealth, politically for naming national power, and militarily for allowing access to these resources and maintaining these routes while upholding and reinforcing an authoritative stance, which is a clear purpose regarding the nation of the United States. His second trident, grammar, provides the rules of preparing for warfare and naval readiness. It consists martially and operational in nature, through production and overseas markets and bases. Holmes and Yeshiva (2010) come to appreciate the relevance of Mans logic, more than his grammar. The grammar of combat is out-dated, providing that the last fleet engagement was at the Elite Gulf in 1944. An extremely relevant question regarding the United States need for an immediate fleet is extremely relevant. An interesting discussion made by Holmes and Yeshiva (2010) addresses the questionable issue about the United States needing to have high-end ships and criticizes the mindset in which the nation has regarding contemporary geopolitics and outcomes for the future of naval warfare. Amman used six principles that primarily affect a nations ability to become a powerful sea power: geographical position, physical conformation, extent of territory, size of the population, character of the people, and character of the government. Parker (2003) stated these conditions were valid requirements for national power in the late 19th century, are valid requirements for national power in the 21st century, and will be valid requirements for national power for some time to come. The United States is a clear exemplification of how these principles are applied successful in order to maintain, and increase their unpopular dominance. The first principle, geographical position is supremely fundamental to the United States Navy. Because the countries contours consist of vast coastlines and occupy hundreds of military bases overseas, its position s essential to naval dominance. The concern Amman had in his time was that the United States didnt have any ports or trade centers close to the heartland. This concern has clearly been erased through the abundance of bases around Europe. By using the overseas military bases, such as the base in Bahrain, it creates assistance in trade through the Malice Straight, which is a huge chock point in the shipping industry and is favorable to piracy. To be militarily active in a position such as this, allows for United States integration into international assistance and gives the power to deter hostile forces at sea. By having the multitude of bases, it allows the US Navy to address any situation at any time, regardless of its geographical position. In this case, the United States addressed Mans concern, allowing for a greater geopolitical influence around the world. What Amman means when discussing his second principle of physical conformation, is the physical geography that determines if interaction with surrounding foreign areas is amplified or discouraged. In favor of the United States, the ports on the east, west and Gulf coats receive relatively good climates and are all generally rich in resources. This allows for easy access, which results in the high use of the capabilities and use of resources available to the nation. An example of how rich the resources are, consist of 323 million barrels of oil and 670 billion cubic feet of gas pockets still available off the west coast of the United States as discussed by Emerson et al (2012). From this accessibility and richness, the United States clearly adheres to the second principle Amman expects from a dominant sea power. What Mans third principle of extent of territory relates to is the irrelevance that the size of a nation has, but rather the length of the coastline elevate to its size. The coast of the United States is a staggering 20,000 kilometers on length, which allows Amman to use the United States Pacific coastline to emphasis its importance it has to assist militarily to other bordering regions such as Australia and Asia. It also uses its vast Atlantic coast to interact with the European and African continents. Mans appreciation for the extent of coastline can therefore relate to the ease in which the United States has with the geographic nature of the United States. The fourth principle of number of population is another major influence that determines a nations dominant sea power. Amman emphasizes that active military personnel are key to a nations ability to act when necessary, and therefore is a highly important factor. With the use of statistics from CNN (201 1), the United States population of 318 million people is a vital component of this principle, but a rather more significant one is the focus on the 1. 4 million active frontline and 850,000 active reserve personnel around the world in 150 different countries that support Mans (1890) concept of being, readily available for employment on ship-board and for the creation of naval material. The high amount of personnel on active duty, stresses the interest and importance the United States has around the world. Competing nations such as China and India, who have a much higher population than the United States are becoming increasingly threatening. However, the United States has one of the highest amounts of military expenditure, utilizing 4. 2% of its GAP (World Bank 2012). With this high amount of spending, it allows the United States to adhere to what Amman believed to be the most important factor regarding population. As long as the resources, equipment and training and personnel are maintained at a steady, acceptable rate that could act in a time of crisis, it will suffice to threats. This goes to show that the United States is a nation that understands futuristic implications that may arise, and is seen to be ready to address these threats from a Mahayana standpoint. National character was Mans interest with industry and trade, which made up his fifth principle. Parker (2003) uses an analogy to compare how England and Holland acted in the colonial era. The author looked at Mans work in addressing the character of these nations, which seemed to then manifest their administration of colonial conquest. The nations examined seemed to use not a sword, but labor to immigrate, as discussed by Amman (1890). This is similarly seen in the United States objectives of commercial interest in the liberations of international trade in the past century, and in years to come, which again, portrays Mans relevant ideologies. The character of government is Mans final principle. He addresses this idea by deciding whether a nation is at peace or war. In peacetime, the policies can either be in favor or against the industries related to naval capacity. In the midst of war, it is fundamental for government decision making o increase defensive spending compared to peacetime budgeting. It is safe to say, the current United States government addresses international affairs and situations that they are at all times, at war. Woolworth (1999) confirms with the diminishing notion of the unpopular world, a mindset like this is essential to survival.